JIJoão Igor

Portrait of João Igor

I help businesses grow, enter new markets and turn innovative ideas into commercially viable projects.

Available for new roles and consulting

Now

What I'm working on now.

More soon.

Featured interview Network Negócios RTP. My interview starts at 21:24. Watch on RTP Play. Featured in print Startup Guide Lisbon The Entrepreneur's Handbook. Featured across several pages as a founder, and a contributing author. See the book.

Index

45 links to ventures, roles, clients, news and projects.

  1. AgroPulseFounder, business development and growth. Water intelligence for livestock farming, with a pilot underway in Alentejo.LinkedInVentureagropulse.pt
  2. Pasto AlentejanoSheep farming and lamb from the Alto Alentejo, one of the operators where AgroPulse is validated in the field.Partnerpastoalentejano.com
  3. EuropriceInternational sales of 1,400+ educational and inclusive products across 27 countries.Roleeuroprice.com
  4. APTCPortuguese Association for Behaviour Therapy. Digital strategy and transformation, including its new institutional platform.LinkedInClientaptc.org.pt
  5. Women in ToysMentor in the Ruth Handler Mentorship Program, mentoring a Mattel/Fisher-Price professional in Iberia and Italy.Mentoringwomenintoys.com
  6. CoolFarmCo-founder and CCO. Indoor farming technology, winner of Microsoft's Best Startup award.MediumYouTubeInstagramFacebookXVenturetumblr.com/coolfarm
  7. Planet FarmsVertical farming company that acquired CoolFarm's software, now at an estimated valuation of €500M.Ventureplanetfarms.ag
  8. Movimento Inclusão EfetivaOne of the driving forces behind the movement, from grassroots to a national non-profit with 13,000+ members.Non-profitlinktr.ee
  9. Fundação Eugénio de AlmeidaCompleted the Scaling Up programme in social entrepreneurship.Newsfea.pt
  10. Disability Support EuropeInclusion in Education, an international training held at ESEC Coimbra.Newsdisabilitysupport.eu
  11. Mural ArtCo-founder, sales and marketing. Premium murals and large-scale visual installations for brands, cities and public spaces in Portugal and Brazil.Venturelinkedin.com
  12. Investment and EU fundingConsulting on investment projects for Portugal 2030, PRR, Alentejo 2030 and Horizon Europe, from strategy to application and delivery.Consultingjoaoigor.com
  13. Edu&Kate'sInternational sales and marketing. Educational tools in ten markets on three continents, and a partnership with Grupo Areal (Porto Editora).Roleedunkates.com
  14. PedrinhasVolunteer at Coimbra Paediatric Hospital, oncology ward, in the project Um Soninho Colorido.Volunteerpedrinhas.org
  15. Colégios RibadouroHead of marketing and communications for a group of private schools. A full rebrand and 200+ events.Roleribadouro.com
  16. TransformifySales director. AI-powered HR platform, with clients such as Virgin Group, Payoneer, Concentrix and WeWork.In the press: the $1bn unicornRoletransformify.org
  17. Faraday KitMarketing communications. €2M in pre-orders in one year.Clientthenextbigidea.pt
  18. XeroxIT support specialist in Sofia, Bulgaria, for clients in the UK and Portugal.Rolexerox.com
  19. Fresh.LandHead of marketing and communications, Copenhagen. FoodTrack by Maersk accelerator.Rolefresh.land
  20. Beta-iStartup mentor and guest jury, including the Lisbon Challenge accelerator.Ecosystembeta-i.com
  21. University of SienaInnovation consultant for SIYLAB, on food and sustainability. Speaker at Millennials Fest.Ecosystemunisi.it
  22. Magma StudioStartup mentor and guest jury at Talent Bootcamp, which has reached 30,000+ students.Ecosystemmagmastudio.pt
  23. RTP, Network NegóciosTV interview. My segment starts at 21:24.Pressrtp.pt
  24. Startup Guide LisbonBook. Featured as a founder across several pages, and a contributing author.Pressstartupguide.com
  25. MoviinnCo-founder and community relations. Relocation platform for expats moving to Portugal or Spain.Venturemoviinn.com
  26. UT AustinBusiness Development Program, The University of Texas at Austin.Educationutexas.edu
  27. CoolApps(e)Co-founder and executive director. Digital design and apps, later integrated into CoolFarm.FacebookFlickrVenturetumblr.com/coolappse
  28. ImagemplusHead of digital. Multimedia and web design for national brands.Web design on FlickrRoleimagemplus.com
  29. Licor BeirãoPortuguese liqueur brand. Digital projects with Imagemplus.Clientlicorbeirao.com
  30. CelbiPulp producer, Figueira da Foz. Digital projects with Imagemplus.Clientcelbi.pt
  31. GalpEnergy company. Digital projects with Imagemplus.Clientgalp.com
  32. ESEC CoimbraMaster's in Communication and Multimedia Design.Educationesec.pt
  33. Espace CannelleFashion concept store and online shop, Cascais.Clientespacecannelle.com
  34. Visioarq ArquitectosArchitecture studio.Clientvisioarq.pt
  35. NOVA University LisbonMentoring and guest jury.Ecosystemunl.pt
  36. Interface designUI work on Dribbble.Designdribbble.com
  37. Animation and videoMotion work on Vimeo.Designvimeo.com
  38. Web designWeb design projects on YouTube.Designyoutube.com
  39. BrochuresEditorial and print design, as flipbooks.Designfliphtml5.com
  40. FlickrPhoto archive.Archive IIArtflickr.com
  41. SpotifyMusic.Musicspotify.com
  42. Boom FestivalArts and music festival, Portugal.Artboomfestival.org
  43. LinkedInFull CV.Profilelinkedin.com/in/joaoigor
  44. Instagram@dmjoaoigorProfileinstagram.com
  45. FacebookdmjoaoigorProfilefacebook.com

Volunteering

Inclusion, education and children's welfare are causes I give my time to.

About

Lisbon, Portugal. English and Portuguese.

Two decades across marketing, communications, sales and business development. Strategic thinking, hands-on execution.

I work across technology, education, the arts and social impact. I've co-founded technology startups and helped raise around €5 million in private investment and European public funding. Those ventures earned recognition including the Microsoft Best Startup Award in 2017.

I've lived in five countries and worked across 27, from Europe to Asia and the United States. That shapes how I approach commercial strategy, negotiation and partnerships: adapt to each local market, and build relationships that hold across cultures.

Art is part of who I am and how I work. I trained in the arts, I'm a practising visual artist and musician, and I've collaborated with many artists on murals and international art projects. It's why design, storytelling and brand come naturally to me: creative expression with a clear purpose and audience.

In the startup ecosystem I've mentored, run events and sat on juries with Beta-i, NOVA University Lisbon and the University of Siena. I also mentor through the Women in Toys Ruth Handler Mentorship Program.

Education and inclusion run through my work and my life: school marketing, educational toys and inclusive learning, alongside volunteering in schools and non-profits that support people with disabilities, serious illness and social or economic hardship.

I bring commercial focus, an artist's eye and a collaborative way of working. I'm at my best setting a clear direction, bringing the right people together and seeing projects through to results that matter.

Business

  • Marketing & communications
  • Brand strategy & storytelling
  • Business development
  • International expansion
  • B2B & B2C sales
  • Go-to-market & channels
  • Strategic partnerships
  • Entrepreneurship & innovation
  • EU funding & fundraising
  • Investor relations
  • Digital marketing & AI
  • Digital transformation
  • Project, event & stakeholder management
  • Mentoring

Art, design and social impact

  • Visual arts & music
  • Creative direction
  • Graphic & multimedia design
  • UI/UX
  • Murals & international art projects
  • Education & educational toys
  • Inclusive learning
  • Social entrepreneurship
  • Community engagement

Let's talk

I'm available for new roles and consulting. Write to me about a job, a project, a business idea, or investment and EU funding.

Where I can help

  • Business development and international expansionNew markets, distributors, partners and sales
  • Marketing, communications and brandStrategy, storytelling and creative direction
  • Go-to-market and channel strategyB2B and B2C, from launch to scale
  • Projects for private investment and EU fundingPortugal 2030, PRR, Alentejo 2030 and Horizon Europe
  • Startups and innovationMentoring, fundraising and investor relations
What would you like to talk about?

Prefer email? dmjoaoigor@gmail.com
© 2026 João Igor MonteiroBack to top